Introduction

Designing and executing Elle Boutique was a high-precision retail project carried out within a very limited footprint. GM Concepts focused on creating a strong brand identity and clear retail concept while maintaining smooth circulation, optimal display capacity, and visual comfort. Every centimeter was carefully planned to deliver an elegant, organized, and spacious shopping experience.

Deliverables and Strategy

• Retail Interior Design: Brand-focused layout, display systems, and finishes
• Custom Furniture Production: Tailor-made units maximizing storage and presentation
• Lighting Design: Integrated lighting enhancing products and spatial perception
• Project Management: Full renovation executed under a tight timeline with precise coordination

Strategy: Our strategy centered on smart space planning and disciplined execution, transforming a compact space into a high-impact boutique that feels open, refined, and unmistakably aligned with the brand’s identity—delivered on time without compromise.